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As the agency founder, Bob is involved in most functions within the agency. Bob came to Idaho in 1969 on a football scholarship and graduated from Boise State College in 1971 with a business degree. (Go Broncos!) He started Ricketts and Associates in 1980 after an eight year carrier with the Prudential Insurance Company. Bob is active on a local, state and national level with the Independent Insurance Agents and Brokers of America. He is the past president of the Boise Association of Independent Agents and Brokers as well as the Independent Insurance Agents and Brokers of Idaho. He has also served as past chairman of the legislative committee for the Independent Insurance Agents and Brokers of Idaho and for the continuing education committee for the Independent Insurance Agents and Brokers of Idaho. In addition, Bob served on the Board of Directors of the Independent Insurance Agents and Brokers of Idaho for twelve years. When Bob and his wife Judy are not busy with their seven children and raising two of their fifteen grandchildren age 10 and 4 they chair a non-profit organization called Light My Fire. This organization raises money to support fire prevention education and the burn out funds for the Cities of Boise and Meridian. Bob is also active in his church and has been active in the local soccer community as a coach for over 21 years.

Current Designations: - National Director representing Idaho on the National Board of Directors for the Independent Insurance Agents and Brokers of America. - Serving on the Continuing Education Advisory Board for the Idaho Department of Insurance. - Serving on the Fraud Awareness Coalition for the Idaho Department of Insurance - President-Elect of the National Association of Insurance and Financial Advisors – Boise Chapter. - Serving on the Trusted Choice national board of directors for the Independent Insurance Agents and Brokers of America.

Awards: - Received the IIABI/AAMGA Association Service award in 1992. - Received the Independent Insurance Agents and Brokers of Idaho Agent of the year in 1993.

Jeff Morris is the President and Principal Agent of Ricketts & Associates, a third-generation Idaho insurance agency based in Boise. Born and raised in Boise, Jeff joined the family agency in 2001 and proudly continues the tradition of personal service his father, Bob Ricketts, established when he founded the business in 1980.

Jeff helps families and business owners throughout Boise, Meridian, Eagle, Kuna, and the Treasure Valley understand their insurance and choose coverage that fits their needs. His experience includes homeowners, auto, umbrella, recreational vehicle, and business insurance. As an independent insurance agent, he works with multiple insurance companies to help clients find the right balance of coverage and value. His favorite part of the job is getting to know people, building lasting relationships, and being someone clients can call when they need guidance.

Jeff also stays involved in shaping the future of the insurance industry. He represents Idaho on the national Board of Directors of the Independent Insurance Agents & Brokers of America, known as the Big “I.” He previously served as president of the Boise Association of Independent Insurance Agents and received Idaho’s Young Agent of the Year award.

After attending the College of Southern Idaho and Boise State University, Jeff built his career and raised his family here in Idaho. He’s a proud father of three, a Boise State Broncos fan, and an avid outdoorsman. Away from the office, he enjoys spending time with family, hunting, fishing, camping, and working out. On his days off, there’s a good chance you’ll find him somewhere in Idaho’s mountains. Go Broncos!

Judy is the Office Manager and oversees insurance sales as well as customer service. She is married to Bob Ricketts has 7 children between them and 15 grandchildren. Judy has been with Ricketts and Associates, Inc. since 1995 and deals primarily with personal lines. Judy graduated from Meridian High School and then BYU Idaho. Judy is active in many organizations around Boise, Idaho. She is Co-Chairman of Light my Fire, Inc. a non-profit organization created for fund raising for Boise and Meridian Fire Departments’ fire prevention education and burn-out funds. Judy is also a member of Boise Association of Independent Insurance Agents, and Idaho “Big I” Independent Agents. Some hobbies include vegetable gardening, tending flowers, reading, swimming, ziplining, snorkeling, parasailing and traveling.

Carsten White is a health insurance specialist with Ricketts & Associates, helping individuals, families, and businesses in Meridian, Boise, and throughout the Treasure Valley find and understand the right health coverage.

Carsten has worked in insurance since 2018, when he founded White Rock Insurance and began serving clients across the Treasure Valley and surrounding Idaho communities. Today, he brings that experience to Ricketts & Associates as the agency's health insurance specialist, where he focuses on making health coverage easier to understand and choose.

Taylor Morris is a commercial and personal lines agent at Ricketts & Associates and the third generation of his family at the agency. Born and raised in the Treasure Valley, he grew up around the business his grandfather, Bob Ricketts, started in 1980, and has worked in insurance since he was 19.

Taylor served as a sergeant in the U.S. Army, including an overseas deployment, and earned his degree in finance from Boise State University. (Go Broncos!) He and his wife Kallie live in Nampa, and when he's not at the office he's usually somewhere in Idaho's mountains or up at the family cabin near McCall.

Today, Taylor works with Idaho business owners, contractors, landlords and families, helping them protect their businesses, homes and vehicles.